Technical SEO
Crawl budget, indexation, Core Web Vitals, schema, and site architecture—so Google can access and trust your pages.
For over a decade I've focused on one thing: making organic search a credible growth channel. That means sharp technical SEO, keyword strategy, content, and authority—wired together so rankings and traffic actually support leads and revenue.

Experience
10+ years in organic search
Approach
Strategy-led, execution-disciplined
North star
Business outcomes, not vanity metrics
I partner with founders, marketing leaders, and growth teams who want clarity and judgment—not a revolving roster of account managers. My bias is strategic: understand the business, pressure-test the opportunity, then build a roadmap that compounds.
Most of my work sits with B2B SaaS, professional services, e-commerce, and regional brands that already have traction but are under-indexing on organic. I care about pipeline, efficiency, and durable visibility—the metrics that survive a board conversation.
Search rewards patience and precision. I treat SEO as performance work: we ship, we read the signal, we adjust. No vanity dashboards—just decisions you can stand behind.
One coherent system—technical foundations, intent-led content, and authority—so every layer of search pulls in the same direction.
Crawl budget, indexation, Core Web Vitals, schema, and site architecture—so Google can access and trust your pages.
Intent-led keyword maps that separate awareness from commercial queries, aligned to how your buyers actually search.
Editorial plans and page-level briefs designed to earn rankings and move visitors toward leads—not filler content.
Titles, headings, internal links, and entities tuned to match intent and strengthen topical authority over time.
Relevant, defensible backlinks and digital PR-style placements that support rankings without risking your domain.
Google Business Profile, local landing pages, and citations for businesses that need visibility in specific markets.
If you want a partner who thinks in quarters and commercial outcomes—not monthly keyword counts—we will work well together.
I sequence work by commercial impact—not a 200-task checklist. You see why we are doing what we are doing, in what order.
Rankings and traffic are leading indicators. I stay close to conversion paths so SEO decisions respect pipeline and revenue.
You work with me. No rotating juniors, no opaque “black box” delivery—just clear ownership and judgment.
Reporting you can defend internally: what changed, what it cost in effort, and how we will judge success next quarter.
Credibility
I don't optimize for screenshots. I optimize for trajectories—clearer commercial visibility, healthier qualified demand, and SEO decisions your leadership can trust.
Every market is different. What stays constant is how we judge progress: movement on intent-led queries, quality of traffic, and signals that tie search to pipeline—not inflated vanity metrics.
A tight loop—so you always know what shipped, what we learned, and what we are doing next.
Technical crawl, analytics, and competitive context to see what is broken, under-optimized, or missing.
Prioritized fixes and growth bets: quick wins plus structural projects that compound.
Roadmap across technical, content, and authority—with timelines tied to your capacity and goals.
Hands-on implementation and coordination with your team or partners so nothing stalls in the queue.
Regular reviews against rankings, traffic, and leads; refine based on data, not assumptions.
Share where you are today. I'll reply with a candid read on opportunity, risk, and the few moves that deserve your attention first.
Response within one business day